This may be key to Apple Music’s success in the music streaming market and its ability to become the leader. Apple Music has something that Spotify doesn’t have, and that’s the ability to inject large sums of cash into the service without having to rely on funding rounds to finance the business. Yes, Spotify is more established, but Apple Music is already in approximately 50 more countries than Spotify.

Spotify may be well head of Apple Music when it comes to subscriber numbers, but the streaming platforms are neck-and-neck when it comes to other factors, such as price, catalog and music discovery. The streaming service managed to gain an extra 10 million subscribers in just over one year, hitting 20 million paid subscribers in 2015. It then took Spotify approximately 9 months to gain an extra 10 million, hitting 30 million paid subscribers in 2016.īoth Apple Music and Spotify are now adding approximately 1 million paying users per month, and if they continue to do so DMN predicts that by the end of 2016 we will see Apple Music surpassing 20 million subscribers, and Spotify nearly reaching double that amount at nearly 40 million subscribers. Spotify’s growth then started to pick up momentum in 2015, right about when Apple Music launched. It took Spotify from 2008 to 2014 (6 years) to hit 10 million paying subscribers. At last count, Spotify had 30 million paying users, Apple Music had 13 million, and last month Spotify shared that Since Apple Music started they’ve ‘been growing quicker and adding more users than before.’ That said, Apple’s plan to weigh in on Spotify and dominate the market may be tougher than expected.

How much is apple music vs spotify